Our brands
Seven brands.
One roof.

Queer apparel & official merch
Loud, proud LGBTQ+ clothing and official merch made with Drag Race queens, performers and artists.
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Premium streetwear
Caps, beanies and heavyweight basics, quietly embroidered in our studio.
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Rude embroidery
Embroidered caps that say what everyone's thinking, stitched properly in Brighton.
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Custom printing & embroidery
Tees, hoodies, caps, bags and mugs with your design on, from 1 piece to 10,000.
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Design studio
Our design studio: brand identity, websites, packaging and campaigns for other people's ideas.
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- Clack Fans
Clack fans & custom fans · Opening soon
The home of the clack fan, for dance floors, Prides, weddings and anyone who wants to be heard.
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- Cult Outfitters
Film & TV deep cuts · Opening January 2027
Clothing for people who know the reference. Original designs from the deep end of the video shop.
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